THE WORK PERK BECOMES HEADLINE SPONSOR OF THE 2019 IPM AWARDS
The Work Perk puts office based sampling in the limelight as they become headline sponsor for both the IPM (Institute of Promotional Marketing) Awards (July 2019) and COGS Awards. 2018 saw TWP introducing themselves to the IPM Awards in fine fashion, winning GOLD in the ‘Best Product Launch’ category for their Nature Valley ‘Nut Butter’ office sampling campaign. “Little ol’ us!” they said, as their small and nimble team celebrated their first ever IPM attendance and win, amongst notable industry competition.
On the back of the awards, TWP launched themselves into 2019 with successful office sampling and experiential campaigns for Unilever’s “Pot Shop”, Cadbury Darkmilk, and L’Oréal Viktor & Rolf Spicebomb/Flowerbomb fragrances. Furthermore, they’ve increased their North American presence tenfold, with engaging office desk drop sampling campaigns for Heineken 0.0% USA, Bahlsen Choco Leibniz, and Red Bull Tropical…no wonder more and more companies across the globe are keen to sign-up to The Work Perk for free employee rewards! TWP are now ready to truly shine a light on their innovative work in the promotional marketing sector.
The IPM Awards showcase the best of the best in the promotional marketing and brand activation space. They celebrate “brilliantly effective, insightful and creative campaigns” through recognised awards that are judged by influential industry professionals. Award categories range from “Best Insight-Led Shopper Marketing Campaign” to “Best Experiential Creative Execution”. In true The Work Perk style, they plan to give brand and agencies attending a unique glimpse into their sampling mechanic, as Director Craig Williams hints ”Rewarding The Global Workforce with an awards-night twist!”.
‘The Institute of Promotional Marketing and The Work Perk collaboration is a natural progression for us as a specialist in BTL advertising, specifically product trial and sampling. Winning last years’ accolade of Best New Product Launch alongside our good friends at Nature Valley, gave us a platform to elevate our brand profile to FMCG brand partners and their media agencies, as a truly innovative service provider they can rely on when looking to engage consumers in a fun and exciting, results driven way.
As more and more brands stand behind the performance of their products, and the experience consumers gain from trialling samples, The Work Perk’s client base in the U.K, Europe, Canada and the U.S. has seen exponential growth amongst the who’s who of the F&B & Beauty and Cosmetics Industry. There’s been a noticeable shift in the brand strategies for a number of the major household brands & NPD’s we represent in recent times, and whilst ATL communications have historically dominated the brand strategies and subsequent budgets, the landscape is changing to support the savvy, preferred methods the end customer enjoys being impacted with when it comes to advertising. If brands and agencies are looking for an effective way to truly engage the right consumers, in the right environment, at the right consumption period – all the while doing so on mass to millions of consumers in a fun and exciting way that yields tremendous results, then we’re always here to support.
To that end, it’s an exciting opportunity to be amongst illustrious companies at the IPM awards in July, and we look forward to seeing a showcase of the best in class promotional marketing efforts our fellow service providers work so hard to achieve.’
TWP’s presence at the 2019 IPM Awards doesn’t stop there however, as they’ve also been shortlisted for their brilliant NPD campaign with Nestlé YES! Snacks – “A range of distinctive fruit and vegetable and nut bars specially crafted to be both delicious and wholesome*” You can read more about TWP’s shortlist announcement at: